The Fifteenth Annual Convention of the Media Ecology Association

Confronting Technopoly: Creativity & the Creative Industries in Global Perspective

June 19-22, 2014
Ryerson University – Toronto, Canada

Convention Coordinator: Phil Rose (dr.philrose[at]

Ryerson University

Keynote Speaker: Ronald J. Deibert

Confirmed Participants: Eric McLuhan, Joshua Meyrowitz, Derrick de Kerckhove, Philip Marchand, Paul Heyer, Lance Strate, Robert K. Logan, Ellen Rose, Rick Salutin, Eric Peterson, Elena Lamberti, Janine Marchessault, William Vanderburg, Paolo Granata, Corey Anton, Nadia Delicata.

[ Crossing the Canadian Border ] [ Accommodations ] [ Transportation ]

The ‘Toronto School of Communication’ represents one of the main developmental pillars of the media ecology perspective. And, in 2014, Ryerson University will host the Media Ecology Association’s 15th Annual Convention – the first to be held in the city of Toronto. The relationship between Marshall McLuhan and the former ‘Ryerson Institute of Technology’ began in the early 1950s, and the latter was later to provide the venue where McLuhan accomplished much of the work for his “Project in Understanding New Media” (1960). Completed for the United States Department of Health, Education, and Welfare, this work later formed the basis for his internationally renowned book Understanding Media (1964). A text in which McLuhan articulates his sense of the socio-cultural role that creativity and ‘integral awareness’ must play for future human survival, the 50th anniversary of its first publication coincides with our convention.

Neil Postman’s neologism ‘Technopoly’ – roughly what Jacques Ellul calls ‘La Technique’ and what McLuhan refers to as ‘technological trauma’ – is a rich concept. Denoting the digital age cultural conditions characterised by elements such as scientific management, scientism, information overload, and other forms of socio-technical conflict, it also includes the contemporary moral crisis associated with ‘autonomous technology’, corporatism, Pentagon capitalism, totalitarian technocracy, and American global hegemony. “Nature and history seem to have agreed to designate us in Canada for a corporate, artistic role,” McLuhan wrote in the late 1970s. “As the U.S.A. becomes a world environment through its resources, technology, and enterprises, Canada takes on the function of making that world environment perceptible to those who occupy it”. In the Canadian spirit, then, let us collectively probe the phenomenon of Technopoly in relation to any topics, but with particular interest in how creativity and the cultural or creative industries might evolve in relation to it, and possibly serve to neutralise its toxic effects.


Find out if you need a visa:

When you arrive in Canada, you will be met by an officer from the Canada Border Services Agency (CBSA) at a point of entry, such as an airport. The CBSA is responsible for border and point of entry activities in Canada. Check the link below for information about the documents you need to bring with you to enter Canada, and what to expect at the Canadian border.

(both venues are a five-minute walk from convention facilities)

a) Ryerson Hotel-Style Student Residence – I.L.L.C. - The International Living and Learning Centre – 240 Jarvis Street, Toronto, Ontario, M5B 2L1, tel: 416-979-5000 x 5284


Single or Double with private bathroom - $85.00 plus 13% tax per night

Rooms consist of one bed and a pullout sofa (limited availability); two beds are not available. Hot breakfast and daily housekeeping service included. Promo code is "MEA14" (available until May 18, 2014)

reserve room online by:-

1. going to
2. select Accommodation
3. then select ILLC
4. enter the dates you will be attending on the June calendar & enter the Promo Code MEA14
5. click on Check Availability
6. Select the room offered (should be a rate of CDN$85 per night)
7. Fill in your personal information including credit card information
8. you will receive a confirmation immediately online & also by email.

b) Bond Place Hotel:

65 Dundas St E, Toronto, ON M5B 2G8, tel: ‎(416) 362-6061


Currently - Rates from $166.32/night. Rates subject to increase based on availability.

Convention rate: 15% off Best Available Rate (book sooner than later), price based on one or two people ($15 per night per additional person)

Delegates can just input the dates that they are arriving and the discount will be applied directly.


Ryerson is accessible by a number of affordable means from Toronto Pearson International Airport, Billy Bishop Toronto City Airport, rail at Union Station, and buses at the Toronto Coach Terminal, and is convenient for those traveling from points around the continent and around the world. Each of these terminals provides access to the subway station serving the university. All buildings are wheelchair accessible.


By Car:
The campus of Ryerson University is bounded by four major city streets: Gerrard (north), Dundas (south), Jarvis (east), and Yonge (west).

If you are traveling along Highway 401 (east or west), exit at Yonge Street, drive south on Yonge, and turn left (east) on Gerrard Street (no turns are permitted at Yonge and Dundas). You are now at Ryerson.

If you are traveling along the Gardiner Expressway (east or west), exit at Yonge Street, continue north, and turn right on Dundas Street East and then left on Victoria Ave. You are now at Ryerson.

There is a Ryerson parking lot directly across the street from The Chang School at 297 Victoria Ave, but it will fill up during the day. There may still be spaces available prior to the conference’s registration at 8:30 am, but if it is full you will need to locate alternative parking.

Please see Ryerson parking at or visit Toronto Green P Parking at for parking lots and maps. Note that parking is available on a first served basis at the International Living and Learning Centre (ILLC).

By Toronto Public Transit (TTC):
The TTC, Toronto’s public transit system, operates subways, buses, and streetcars around the city. Cash fare is $3.00. The nearest subway station to Ryerson University is Dundas station on the Yonge line. See maps above for short walking directions.

From Union Station:
Union Station is Toronto’s hub for both long distance and commuter trains. From Union Station proceed to the TTC subway terminal and take the Yonge line north to Dundas station. See maps above for short walking directions. Trip should take just under 15 minutes. Taxi from Union Station to Ryerson is approximately $8.00.

From Toronto Coach Terminal:
Toronto’s Coach terminal is located at 610 Bay Street and is a very shor walk to Ryerson University. After exiting the station, walk south to Dundas Street (less than five minutes), turn left, and continue until you reach your accommodations. See maps above for short walking directions.

From Billy Bishop Toronto City Airport:
A free shuttle runs between Billy Bishop Airport and Union Station. See directions from Union Station to Ryerson above:

From Lester B. Pearson International Airport:

By Toronto Public Transit (TTC):
From the airport take bus #192 – The Airport Rocket – to Kipling station. From Kipling, take the Green subway line to Bloor station and continue south on the Yonge line to Dundas station. See maps above for short walking directions. The trip will take approximately 50 minutes.

By Airport Express:
Airport Express is a commercial bus service that provides transportation from Pearson International Airport to several downtown hotels. Take the Airport Express to the Bond Place Hotel, located just south of Ryerson University and east of Victoria Street. The International Living and Learning Centre will be about a five-minute walk from the Bond Place Hotel. The trip will take approximately 1.5 hours and will cost approximately $20.00.

By Taxi:
A taxi from Pearson Airport to Ryerson University will take approximately 45 minutes and will cost approximately $50.00.


Convention Registration

MEA convention registration


2014 Official Program

2014 Official Program

Business Meeting

We encourage all members to attend the general busness meeting on Saturday, June 21 from 10:30 a.m.-11:45 a.m.

Minutes from 2013 Business Meeting for review

Ryerson University

Click on the Map
Ryerson Map

Ryerson University
350 Victoria Street,
Toronto, Ontario,
Canada M5B 2K3

Toronto Map

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Travel Information

  • Toronto Pearson International Airport Authority
  • Billy Bishop Airport - Toronto Port Authority
  • Toronto:

  • Where to Eat
  • Things to Do
    Toronto Accommodations
  • Bond Place Hotel
  • Bond Place Hotel

    65 Dundas St E, Toronto,
    ON M5B 2G8,
    tel: ‎(416) 362-6061

    Currently - Rates from $166.32/night. Rates subject to increase based on availability.

    Convention rate: 15% off Best Available Rate (book sooner than later), price based on one or two people ($15 per night per additional person)

    More Information

    For further information please contact:

  • Dr. Phil Rose
  • Copyright ©1999–2014 Media Ecology Association. All Rights Reserved